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The Legacy of Strawberries Records: A Journey Through Music Retail

Now a part of the Tech Hifi family, Strawberries Records has a rich and detailed history!





Strawberries Records and Tapes was a name synonymous with music retail in the late 20th century. Founded by Morris Levy, a notable figure in the music industry, Strawberries quickly grew into a beloved chain across the northeastern United States. For decades, it was a destination where music lovers could immerse themselves in a vast collection of vinyl records, cassettes, and eventually CDs, all while enjoying the knowledgeable service of staff who shared their passion for music.


Golden Days of Music Discovery During its peak in the 1970s and 1980s, Strawberries Records was more than just a store; it was a cultural hub. With its walls covered in the latest album art and racks filled with everything from top-charting hits to obscure gems, Strawberries offered a unique experience that went beyond just purchasing music. It was a place to discover new sounds, meet fellow music enthusiasts, and dive deep into the world of audio. Whether you were a die-hard vinyl collector or simply browsing for a favorite song, Strawberries had something for everyone.


Navigating Industry Changes As the music industry evolved, so did Strawberries. The 1990s brought the rise of CDs and later the emergence of digital downloads, which started to reshape how people consumed music. To stay relevant, Strawberries expanded its product offerings, incorporating CDs and DVDs into its inventory. However, the rapid shift towards digital media posed challenges for many brick-and-mortar music stores. In 2001, Strawberries Records was acquired by Trans World Entertainment, becoming part of the FYE (For Your Entertainment) chain. The acquisition marked a new chapter for the brand as it attempted to navigate the increasingly digital landscape.


A New Era with Tech Hifi While many physical music stores faded away, the spirit of Strawberries Records found new life in 2021 when Tech Hifi acquired strawberriesrecords.com and strawberriesrecordsandtapes.com. Now part of the Tech Hifi family, Strawberries Records continues to thrive as a singular, beloved location dedicated to preserving the rich history of music retail. We are proud to be the only remaining Strawberries Records, committed to keeping the legacy of this iconic name alive.

At Tech Hifi, we embrace the ethos that made Strawberries a staple in the music community: a dedication to quality, a passion for music, and a deep respect for the art of sound. Whether you're looking to explore the latest vinyl releases or rediscover classic albums, Strawberries Records at Tech Hifi is here to offer you the same immersive experience that defined the original stores.


Preserving the Passion As the only remaining Strawberries Records, we honor the brand's legacy by continuing to provide a space where music lovers can connect, discover, and celebrate their favorite artists. From vinyl to high-fidelity equipment, we are dedicated to keeping the spirit of Strawberries Records alive for generations to come.

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